THE BIG BUSINESS DISTRICT

New Cairo, Egypt

2025

Big Business District (BBD) is a 48-acre mixed-use destination in New Cairo that unites offices, retail, hospitality, and medical space around an activated public realm—anchored by landmark towers designed by Zaha Hadid Architects.

Big Business District (BBD) is a next-generation mixed-use destination in the heart of New Cairo, conceived as a complete ecosystem for work, leisure, hospitality, and retail. Spanning 48 acres, the district combines premium office space, medical facilities, a hotel, branded serviced apartments, and contemporary retail, all organized around a highly accessible, walkable public realm.

The urban plan emphasizes clarity and flow: generous boulevards, landscaped plazas, and layered ground-level amenities create a seamless experience from morning business hours to evening dining and entertainment. Flexible floorplates and efficient cores accommodate a broad range of tenants—from corporate headquarters to boutique clinics—while retail frontages and activated edges sustain life throughout the day.

BBD balances refined contemporary forms with references to Cairo’s cultural heritage. Signature towers by Zaha Hadid Architects introduce a distinctive skyline and serve as a visual anchor for the wider district, while complementary buildings and façade languages maintain cohesion across varied program types, resulting in an instantly recognizable address with a clear, memorable identity.

Strategically positioned between old and new Cairo, the district benefits from direct links to East and West Cairo via major highways, streamlining arrival for employees, visitors, and international partners. Multiple access points, thoughtfully planned parking, and pedestrian-first routes ensure smooth circulation within the site and effortless connections to surrounding neighborhoods.

Developed by PRE Group with a roster of global partners—including Savills, Coldwell Banker, ACE Moharram Bakhoum, NAGA, and OMNI—BBD is engineered for long-term performance and value. High standards of delivery, asset management, and placemaking underpin a destination designed to attract leading enterprises and investors, setting a new benchmark for business environments in Egypt.