MARTINELLI LUCE CORPORATE VIDEO
Lucca, Italy
Martinelli Luce, Diorama
2021
DESIGN
MOTION GRAPHICS
Martinelli Luce presents "Light for Life," a video that captures the essence of light through vivid 3D animations and a dynamic soundtrack. This immersive experience beautifully integrates Martinelli Luce's 70-year legacy of innovative lighting design with modern visual storytelling.
Under the creative direction of Uros Vukovic and accompanied by the original music of Iz Svemira, "Light for Life" is more than just a promotional video; it's an expressive tool that captures the essence of Martinelli Luce's design philosophy. The video's quick, fresh visual tempo conveys a modernity that resonates with today’s market, positioning the firm at the forefront of the lighting design industry. It’s a statement of style and substance, reflecting the brand's innovative spirit through a series of striking 3D-rendered images.
Martinelli Luce has long stood as a beacon of innovation in lighting design, a tradition that stretches over seven decades. Today, their narrative continues with a bold leap into the digital age through "Light for Life," a compelling video that articulates the company's enduring values and its commitment to technological advancement. This project, masterfully created by the studio Diorama, not only showcases their latest designs but also pays homage to the legacy of a company deeply entrenched in creativity and constant technological exploration.
The video is a sensory journey, packed with sci-fi elements and sound effects that evoke a futuristic scenario. Viewers are drawn into an immersive experience where light transforms into spaceships and other barely glimpsed products, weaving through a narrative that travels back to the origins of light itself. This approach not only highlights the company's innovative designs but also engages the audience on an emotional level, allowing them to feel the light rather than just see it.
Integral to the narrative are the iconic designs of Martinelli Luce, such as the Profiterolle by Sergio Asti and the Pipistrello by Gae Aulenti. Each piece is presented in a context that emphasizes its design philosophy, be it through a glacial, ice-like texture or the perfect geometry of its spores. These elements are beautifully woven into the video, showcasing how Martinelli Luce's products integrate minimalism, geometry, and nature — the fundamental inspirations for their designs.
The narrative concludes with a poignant return to the brand's roots with the slogan 'Light for Life,' reminding us of the visionary beginnings of Elio Martinelli, who founded the company in the 1950s. From a small workshop in Lucca to a leader in the global lighting design space, Martinelli Luce remains committed to its mission of bringing innovative, high-quality lighting solutions to the world, illuminating spaces and lives with each design.